During the brainstorming process, we realized that all of us were lazy people. We wanted machines for everything - for clearing the trash, for tying and untying out shoelaces, for iroing our clothes, for clearning our home. Of course, the brainstorming process also included the phablet adjustable arm, something that we ourselves use in fact. We all love watching videos on our iPad in bed before going to sleep, but sometimes the iPad arm is at an awkward position. Sometimes we want to sit upright to read on Kindle, and sometimes we want to reply messages and use the touchscreen. All these require different positions of the arm, which would be different from person to person. And there was when the idea was born: Letting the user define the positions that he/she desires, then saving these positions so that the arm moves to these positions whenever required. Say goodbye to manually adjusting the arm.